At the moment there seems to be a childhood obesity wave, the Australian Communications and Media Authority however are giving allowance for junk food ads to be advertised around children’s programs. It seems that there haven’t been any direct links to childhood obesity and the use of advertising during their programs; although it seems uncanny that they tend to believe that this would in fact have no contribution to children wanting the latest trend
s in junk food? When the ACMA delved into what power banning these TV ads and what would happen to the economical side of it, it displayed that it would produce a loss of revenue. This would in fact cut the broadcasters profits and then leave children’s television shows in a very vulnerable and threatened way as there may not be enough funding to continue supporting them. So it seems as though there is always going to be a downfall here, however isn’t it true that young children who are watching these programs have parents? It seems slightly unfair that every child has to lose out because of the few children’s parents who insist on buying their children junk food as there are some parents out there who do know how to use the word NO. Instead of bringing all of this drama and blaming the advertising for their chubby child, why not take a look at what you’re putting in your grocery trolley or in your children’s mouths perhaps.
Source:
Day, M 2008, ACMA to crack down on pester power- but not junk food ads, The Australian, South Australia
s in junk food? When the ACMA delved into what power banning these TV ads and what would happen to the economical side of it, it displayed that it would produce a loss of revenue. This would in fact cut the broadcasters profits and then leave children’s television shows in a very vulnerable and threatened way as there may not be enough funding to continue supporting them. So it seems as though there is always going to be a downfall here, however isn’t it true that young children who are watching these programs have parents? It seems slightly unfair that every child has to lose out because of the few children’s parents who insist on buying their children junk food as there are some parents out there who do know how to use the word NO. Instead of bringing all of this drama and blaming the advertising for their chubby child, why not take a look at what you’re putting in your grocery trolley or in your children’s mouths perhaps.Source:
Day, M 2008, ACMA to crack down on pester power- but not junk food ads, The Australian, South Australia
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