Telstra has set in motion a plan to create a film using the father and son characters from the BigPond “Rabbits” commercials; the catch of course is that it’s us, being tax payers, in which may possibly be funding this film. Now as much as we all love Telstra and the “Rabbits” commercials, it would be safe to say here that being one of the largest advertisers its very out of place that they would need to request government assistance just for their marketing actions. Why don’t they simply seek funding from an Australians Films Commissions rather than take taxpayers money? It’s understandable that if you can save money then why not do it, however should it really be taxpayers that should pay for this film; shouldn’t there be bigger and better plans for our hard earned money rather than a “Rabbit” film? Though let’s face it, if there was a chance of getting money from the government, regardless many of us would seize the opportunity, however let’s not blame Telstra completely if these plans were to go through as if it does then it would in fact have to be the government in which gives it the approval.
check out one of their ads right here...http://www.youtube.com/watch?v=DvlWQyvEI38
Source:
Sinclair, L 2008, Telstra rabbit film hops into taxpayers, The Australian, South Australia
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