Location based technology which is now put onto mobile phones are giving people an opportunity to meet up with people who are on Facebook. Because of this new innovation people are learning to leave the actual virtual world and step fourth into the physical world were instead of being online inside your own home on your computer you are in real life “the physical world” such as bars, clubs and so on. Mobile social networking has become very popular now even in Australia, this all sounds really great however one main goal that these networking sites are trying to create is the perfect environment for hungry advertisers. However, if people using this new social networking on mobile phones are able to use this as a reason to go to certain events such as advertising parties, such as an Absolute Vodka party then people may find this great as they also get to communicate with everyone else who is a fan of Vodka. This will also be beneficial to the advertisers, because let’s face it when it comes to people who just want to go out and have a great time they tend not to think so much about the advertising that’s going on around them it’s more like they’d rather just enjoy the atmosphere. However advertising may go too far when it comes to this new technology and when people are targeted and then hit with heaps of different messages of advertising at one time it can be very frustrating.
Source:
Sinclair, L 2008, Facebook turns to GPS so mates can meet up, The Australian, South Australia
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